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Do³±czy³: 29 Pa¼ 2024
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 Wys³any: Wto Pa¼ 29, 2024 04:34 Temat postu: What is conversational marketing? Keys to getting it up and |
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The goal of a company is not only to satisfy the needs of the customer but to achieve customer loyalty . In other words, that the customer wants to buy or hire the company's services again in the future. This is one of the greatest successes at a digital level . To achieve this, one of the most widely used tools today is conversational marketing . Let's see what it is about.
How does conversational marketing work?
The presence of the company on social networks, as well as the use of Chatbots on websites, allows for streamlining interaction with customers and potential customers . Chatbots, for example, aim to build a relationship with users, so that the shopping experience is close and personal . This is precisely where conversational marketing comes into play.
The main objective of conversational marketing is to create messages and use chatbots to interact with users off page seo service when they access the company's website or social network. It is an effective and fast strategy that seeks to generate customers using the conversion funnel . That is why it is essential that real-time conversations take place between the user and the Chatbot. This will result in much faster loyalty.
The Chatbot is the most used conversational marketing tool
Conversational marketing is very important to grow your business quickly. Keep in mind that today, users communicate through instant messaging and look for a response almost immediately. This is precisely what they are looking for when they enter a business's website: to receive personalized attention and have their questions resolved immediately, before purchasing a product or service.
The role of chatbots in conversational marketing
Before chatbots , the way to contact a company or business was by phone, email, or filling out a form. The big problem with the phone is that a business may not be able to answer all the calls; the other problem is that the business is outside the country where the customer is calling from. In the case of forms and emails , it can take days for the company to respond. In this way, the shopping experience would be negative for the user.
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This is where chatbots come into play. They are the fastest and most effective way to communicate with customers, as well as to gain customer loyalty . The chatbot is the first contact that the user has with the company and must be programmed in such a way that it can answer the most frequently asked questions and find a solution for the customer. If this is not the case, the chatbot transfers the conversation to an agent who continues the management.
How to implement conversational marketing?
Implementing conversational marketing on a website or business does not require a complex process. It is enough to use it as a complement to a general marketing strategy , such as emails and the creation of content that is attractive to users. The easiest option to reinforce this strategy is to create a channel that allows you to generate leads .
What does this process look like? Conversational marketing has three distinct stages: engage, understand and recommend .
Engage to attract customers
The first phase of conversational marketing is engagement , that is, attracting customers . To do this, the goal is for the user to interact with the website through an AI Chatbot . The Chatbot replaces the old forms, as it provides a higher conversion rate and offers a personal and positive experience for the customer. This experience is essential for the user to want to return in the future.
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